Have you created a ShazzleMail account on your smartphone? This is a required first step.

Yes No

Free Encrypted Email

snapchat-logo

Snapchat now recognizes food, pets, and more when suggesting filters

November 27, 2017

Snapchat is now using object recognition to identify what’s in users’ photos and serve them relevant filters. So, if you take a picture of some food, Snapchat will suggest filters with slogans like “get in my belly” and “what diet?”

Snap, the company behind Snapchat, confirmed to Mashable that the filters had started rolling out to users last week, but it didn’t provide an exhaustive list of what objects trigger the mechanism. Pets, food, and holiday destinations like beaches all seem to return specific filters, but presumably, Snap will be adding new categories as it goes along. You can test out the filters yourself just by snapping pictures of relevant photos you’ve found online. The filters are available in the normal carousel, accessed by swiping left and right.

From left to right: a freezer bag of chicken tenders (author’s own); a cute kitten; and a random beachfront. Image: The Verge / James Vincent
This isn’t actually the first time Snap has integrated object recognition into its app: the company already uses this feature to let people search for certain objects and events in stories. (Search for “basketball” and you’ll find basketball games, for example.) Combined with its augmented reality masks, it’s advanced features like these that Snap is hoping will keep users interested in the face of fierce competition from the likes of Instagram. A big redesign is also in the works.

With AR and object recognition getting faster and more accurate, it’s interesting to speculate exactly where Snapchat will go with this technology. One thing that seems certain, though, is that features like these will be used for ads and revenue generation.

Last year, we saw patents filed by Snap that described how brands could bid to have their filters associated with common objects. In one patent application, the company described how a user might take a picture of a cup of coffee, with brands like Nescafe and Keurig then battling it out to sponsor a coffee-themed filter. As with any tech, it’s all fun and games until the advertisers get involved.

Tags: , ,

Introducing ShazzleMail Email and How it Works

Privacy is your Fundamental Human Right.

Our Daily Blog
telegram-3m
Your Privacy Is Our Business
April 30, 2019

Let us reassure you: You’re worried only because you don’t understand anything about anything. ...

Read more
pr
Coffee with Privacy Pros: Three Constants of Privacy
April 23, 2019

A look behind the career and privacy theology of the law-lovin’ CPO of Uber, Ruby Zefo Jared Cose...

Read more
privacy-coins-and-bitcoin-dominance-guide
We’ve Stopped Talking And Searching About Privacy
April 15, 2019

Kalev Leetaru Contributor AI & Big Data I write about the broad intersection of data and soci...

Read more
private
Rebiton Allows You to Buy Bitcoin and Keep Your Privacy
April 8, 2019

by Kai Sedgwick Purchasing bitcoin ought to be quick and easy, but over the years, encroaching KY...

Read more
20190323_fbd001
Big tech faces competition and privacy concerns in Brussels
March 25, 2019

And the sector may be the better for it Print edition | Briefing Mar 23rd 2019 | PARIS Around 19 ...

Read more