Have you created a ShazzleMail account on your smartphone? This is a required first step.

Yes No

Free Encrypted Email

images

EU privacy proposal could dent Facebook, Gmail ad revenue

January 11, 2017

By Julia Fioretti | BRUSSELS
Online messaging services such as WhatsApp, iMessage and Gmail will face tougher rules on how they can track users under a proposal presented by the European Union executive on Tuesday which could hurt companies reliant on advertising.

The web companies would have to guarantee the confidentiality of their customers’ conversations and get their consent before tracking them online to target them with personalized advertisements.

For example, email services such as Gmail and Hotmail will not be able to scan customers’ emails to serve them with targeted advertisements without getting their explicit agreement.

Most free online services rely on advertising to fund themselves.

Spending on online advertising in 2015 was 36.4 billion euros, according to the Internet Advertising Bureau (IAB).

The proposal by the European Commission extends some rules that now apply to telecom operators to web companies offering calls and messages using the internet, known as “Over-The-Top” (OTT) services, and seeks to close a perceived regulatory gap between the telecoms industry and mainly U.S. Internet giants such as Facebook, Google and Microsoft.

It would allow telecoms companies to use customer metadata, such as the duration and location of calls, as well as content to provide additional services and so make more money, although the telecoms lobby group ETNO said they remain more constrained than their tech competitors.

The proposal will also require web browsers to ask users upon installation whether they want to allow websites to place cookies on their browsers to deliver personalized advertisements.

A previous version of the proposal would have forced browsers to set the default settings as not allowing cookies which are the small files placed on people’s computers when they visit a website containing information about their browsing activity.

“It’s up to our people to say yes or no,” said Andrus Ansip, Commission vice-president for the digital single market.

Online advertisers say such rules would undermine many websites’ ability to fund themselves and keep offering free services.

“It will particularly hit those companies that … find it most difficult to talk directly to end users and what I mean by that is tech companies that operate in the background and sort of facilitate the buying and selling of advertising rather than the ones that the user directly engages with,” said Yves Schwarzbart, head of policy and regulatory affairs at the IAB.

“There is no doubt that it is time for the entire ecosystem to become more transparent and fair to all of the stakeholders. Users want easy access to trustworthy sources of information while feeling safe with the data they share,” Elad Natanson said.

Companies falling foul of the new law will face fines of up to 4.0 percent of their global turnover, in line with a separate data protection law set to enter into force in 2018.

The proposal will need to be approved by the European Parliament and member states before becoming law.

Tags: , , ,

Introducing ShazzleMail Email and How it Works

Privacy is your Fundamental Human Right.

Our Daily Blog
telegram-3m
Your Privacy Is Our Business
April 30, 2019

Let us reassure you: You’re worried only because you don’t understand anything about anything. ...

Read more
pr
Coffee with Privacy Pros: Three Constants of Privacy
April 23, 2019

A look behind the career and privacy theology of the law-lovin’ CPO of Uber, Ruby Zefo Jared Cose...

Read more
privacy-coins-and-bitcoin-dominance-guide
We’ve Stopped Talking And Searching About Privacy
April 15, 2019

Kalev Leetaru Contributor AI & Big Data I write about the broad intersection of data and soci...

Read more
private
Rebiton Allows You to Buy Bitcoin and Keep Your Privacy
April 8, 2019

by Kai Sedgwick Purchasing bitcoin ought to be quick and easy, but over the years, encroaching KY...

Read more
20190323_fbd001
Big tech faces competition and privacy concerns in Brussels
March 25, 2019

And the sector may be the better for it Print edition | Briefing Mar 23rd 2019 | PARIS Around 19 ...

Read more